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Sales and marketing

Tips and advice for promoting your business.

This section contains tips and advice on a range of sales and marketing issues.

A 16 point marketing plan

Simple tips for effective marketing.

A customer satisfaction survey

Knowledge is power when it comes to customer satisfaction.

A networking strategy

Effective networking checklist.

Benchmarking and competitor analysis

Conducting a competitive analysis.

Encourage customer complaints

Turn complaints into outstanding service.

Keep your sales force selling

Do your sales staff spend more time on admin than sales?

Marketing versus selling

Know what your customers want.

When the customer is not right

Sometimes you have to fire a bad customer.

Your customers' experience

Your customers won’t always tell you when they’re unhappy.

The latest news

20 Aug

Think tank urges government to use tax system to combat air pollution

In a new report, think tank Bright Blue has called for the government to use the UK tax system to help combat the problem of air pollution.

19 Aug

Chancellor states stamp duty liability won't be shifted to property sellers

Chancellor Sajid Javid has stated that he has 'no plans' to shift liability to pay stamp duty from house buyers to house sellers.

16 Aug

BRC urges Chancellor to take action on business rates

The British Retail Consortium (BRC) has called for Chancellor Sajid Javid to 'take action' on business rates.