Sales and marketing

Tips and advice for promoting your business.

This section contains tips and advice on a range of sales and marketing issues.

A customer satisfaction survey

Knowledge is power when it comes to customer satisfaction.

Benchmarking and competitor analysis

Conducting a competitive analysis.

Encourage customer complaints

Turn complaints into outstanding service.

Keep your sales force selling

Do your sales staff spend more time on admin than sales?

When the customer is not right

Sometimes you have to fire a bad customer.

Your customers' experience

Your customers won’t always tell you when they’re unhappy.

The latest news

13 Dec

Business groups respond to General Election result

Business groups, including the Confederation of British Industry (CBI), the Federation of Small Businesses (FSB) and the British Chambers of Commerce (BCC) have responded to the General Election result.

12 Dec

Almost half a million taxpayers sought income tax refunds from HMRC, data reveals

Nearly half a million taxpayers sought income tax refunds from HMRC in the 2018/19 tax year, according to insurer Royal London.

11 Dec

ICAEW sounds public finance warning as election approaches

The UK's political parties are making 'unsustainable' election promises in regard to public spending, the Institute of Chartered Accountants in England and Wales (ICAEW) has warned.