Sales and marketing

Tips and advice for promoting your business.

This section contains tips and advice on a range of sales and marketing issues.

A customer satisfaction survey

Knowledge is power when it comes to customer satisfaction.

Benchmarking and competitor analysis

Conducting a competitive analysis.

Encourage customer complaints

Turn complaints into outstanding service.

Keep your sales force selling

Do your sales staff spend more time on admin than sales?

When the customer is not right

Sometimes you have to fire a bad customer.

Your customers' experience

Your customers won’t always tell you when they’re unhappy.

The latest news

25 Jun

Research suggests small businesses 'unaware of AIA'

Research carried out by banking group Close Brothers has suggested that almost two thirds of UK small businesses are 'unaware of the Annual Investment Allowance' (AIA).

24 Jun

TUC calls for mandatory reporting of disability pay gaps

The Trades Union Congress (TUC) has called on the government to make it mandatory for businesses to report their disability pay gaps.

21 Jun

Many businesses 'including climate-related information in financial disclosures'

A report published by the Taskforce on Climate-related Financial Disclosures (TCFD) has revealed that an 'encouraging' number of businesses are now including climate-related information in their financial disclosures.